Website Redesign for Affiliate Marketing Agency: Figma + Webflow

Project Summary

For ads2rev, a performance marketing and affiliate network agency, the goal was to create a modern website that clearly communicates the brand’s value, services, and expertise.

The redesign focused on delivering a clean, confident aesthetic that reflects the data-driven nature of the business while keeping the experience simple and conversion-oriented. The result is a clean site that highlights key offerings — user acquisition, media placements, and affiliate partnerships — while building trust through clarity and strong visual hierarchy.

Full process + before/after visuals below.

Design Process

I followed my usual flow — starting with moodboards and visual directions, finalizing the design in Figma, and then building it in Webflow.

1. Moodboard

I started by exploring visual references to define the look and feel — aiming for a clean, modern aesthetic that reflects trust and performance.

Moodboard — Screenshot from my Figma file

2. Visual Directions

I created two visual concepts to test different tones and compositions before narrowing in on the final direction.
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Direction 1: An illustration-based approach offering more flexibility with colors, objects, and styles, ideal for a cohesive and easily adaptable brand look.

Direction 2: A mix of 3D elements and photography — slightly more complex but visually striking, bold, and aligned with Gen Z-inspired aesthetics.

Proposed visual directions — from my Figma file

3. Design in Figma

I designed the full homepage in Figma, focusing on hierarchy, clarity, and consistent brand expression through typography and color.

Working on sections design — Screenshot from my Figma file

4. Webflow Build

I built the site in Webflow using a pre-made template as a base, customizing it with my own components and styles for a faster, scalable launch.

Hero Section — Screenshot from Webflow

Summary

The final result is a clean, modern website that communicates ads2rev’s expertise and services with clarity and confidence — ready to grow with the brand.