Over the years, I’ve spoken at design schools, online workshops, podcasts, and private team sessions — mostly about product design, growth, and navigating a creative career path.
My favourite part? Sharing honest stories and practical insights that help other designers and creatives feel less alone in the messy middle.
If you’re organizing a talk, class, or event — and looking for someone who can connect with designers, founders, freelancers, or international product teams — I’d be happy to hear from you.
at Level up Club by femke.design
In this live session, I shared how to level up your presentation skills and communicate ideas with more clarity and confidence — whether you’re prepping for an interview, leading a meeting, or just want to connect better with your audience.
at Growth Design Podcast
I talked about the skills solo designers need today — from personal branding and pricing to time management and building a support network. We wrapped with real-life advice for aspiring freelancers.
at Growth Design Podcast
The kickoff episode of the Growth Design Career Playbook series — we covered key skills for growth design, how to build them, and where to start.
at Liftyz
A live session packed with tips on persuasive communication — from interviews to team meetings. Focused on practical strategies for designers who want to speak with more impact.
A live workshop exploring Sweatcoin’s explosive growth and the key channels behind it — paid ads, influencers, organic, and referrals.
A free event where I broke down how Sweatcoin used paid ads, influencer marketing, and in-app referrals to scale fast and drive growth.
Kristina is a former CMO turned self-taught designer. After a few years freelancing, she joined Sweatcoin as a Growth Product Designer, helping them grow by 80M+ users. Now she’s back to freelancing and mentoring — helping solopreneurs and content creators build standout digital products.
Kristina is a former Chief Marketing Officer who transitioned into design in 2019. She started as a freelance designer, building Shopify stores and Webflow sites for small businesses. Later, she joined Sweatcoin’s Growth Team, where she helped acquire over 80M+ new users.
Since 2022, she’s been teaching UI and product design at Dribbble and mentoring at Liftyz. In 2024, Kristina returned to freelance work, now focusing on helping creators and solopreneurs — while also teaching at Growth Design School.
Kristina is a growth-minded product designer with a background in marketing. She started her career in tech as a Chief Marketing Officer, but made a bold shift in 2019 to become a self-taught designer. She spent several years freelancing, creating Webflow websites and Shopify stores for small businesses.
In 2021, she joined Sweatcoin as a Senior Product Designer on the Growth Team. Her marketing-meets-design mindset played a big part in helping the app grow by 80M+ new users.
She’s also passionate about teaching — having mentored hundreds of designers at Dribbble and Liftyz since 2022. In 2024, she returned to freelance work full-time and now focuses on helping content creators and solopreneurs build clean, conversion-driven digital experiences. She also teaches at Growth Design School and runs a couple of her own creative side projects — from a newsletter to design resources.
Outside of work, Kristina’s usually somewhere in Asia — living the digital nomad life between Japan, Taiwan, and beyond. She works from cozy cafés or coworking spaces, and sneaks in crossfit, weightlifting, or yoga classes whenever she can. She loves discovering new food spots, biking around local neighborhoods, and ending the day with a book and a glass of wine.
